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Case Study

Sorelle + TxtCart

AI-Powered SMS Transformed Abandoned Carts into $114K in Recovered Revenue

Sorelle

$114K

Total Revenue Recovered

18.3x

ROI

10%

Cart Recovery Rate

66,167

SMS Subscribers

About Sorelle

Sorelle is a $6M+ annual beauty brand revolutionizing tanning with their innovative drinkable tanning drops. Their 100% natural, vegan, dermatologist-developed formula delivers a sun-kissed glow from within—no UV exposure, streaks, or orange tones.

Key highlights include:

  • Made in the USA, shipped worldwide
  • 30-day money-back guarantee
  • Clean, plant-based ingredients
  • Trusted by thousands of health-conscious customers

The Problem

Sorelle was losing potential customers at checkout. Despite strong product-market fit, abandoned carts were draining revenue and engagement was falling flat.

Main Issues:

  • High cart abandonment with no recovery system
  • Missed opportunities to re-engage interested shoppers
  • No personalized, direct communication channel

The Solution

TxtCart transformed Sorelle’s SMS strategy with AI-powered, two-way conversations. Real-time, personalized messaging re-engaged shoppers the moment they abandoned their carts.

Key Features Implemented:

  • Conversational AI that feels human, not robotic
  • Automated cart recovery flows with tailored offers
  • Built a 66K+ subscriber base for ongoing engagement

The result? $114K in recovered revenue, 3,262 orders, and an 18.3x ROI.

Key Metrics and KPIs

$114K

Total Revenue Recovered

18.3x

ROI

10%

Cart Recovery Rate

66,167

Subscribers

$35

Average Order Value

3,262

Orders Generated

33,225

Conversations

Why TxtCart?

  • One customer, one conversation, one phone number—all under one roof.
  • Instantly connect in the most personalized way with customers where they spend most of their time.
  • Industry-leading 98% open rates, 45% reply rates, and 30% recovery rates on abandoned checkouts.
  • Lower customer acquisition costs through subscriber growth tools, phone collection, and easy-to-run campaigns to drive repeat revenue.
  • A full suite of SMS tools, including Campaigns, Cart Recovery, Flows, Automations, Campaign Planner, AI-powered templates, and more.
  • Seamless integration with Shopify and simple onboarding to start driving sales quickly.

Need help growing SMS revenue, recovering abandoned checkouts, or scaling subscribers from existing customers? Book a demo with us or try out our risk-free 14-day free trial!

Testimonials

What Our Customers Are Saying!

Andrea Ramiz

Co-Founder, Bombshell Curves

This app is AMAZING! I made a sale with SMS within the first hour of installing. You can see all the conversations that they have with your customers on the dashboard and I love how you can customize responses to match your brand identity. The cost is cheaper than most alternatives I have found.
Beverlie Lee

Owner, The Giddy Piggy

I first heard about TxtCart from a colleague of mine and was intrigued. Can 100% say after giving it a go that the results do NOT disappoint. It’s been one of the best additions to my small business. The support is quick to respond, and the ROI is unlike anything I’ve ever seen. 10/10!!!
Scott Porter

Marketer, DGP High Performance

If you are looking for an easy and effective way to optimize your Shopify brands SMS marketing in a non technical way, then look no further than TxtCart! I was up and running in about 5 mins after installing and the best part… I had over $1,000 in recovered sales worth in just 3 days.
Patrick Reed

Agency, Max Performance

Kyle and team have been a fantastic addition to our tech stak here at Max Performance. We gave it a shot with 3 brands and have now moved over all 30 brands under manaagement to TxtCart SMS Marketing. Very happy with the team and the results, big things coming!
Craig Kay

VP Sales, Thank God

Life changing install for our brand! It feels as though we have another employee getting sales on our behalf with TxtCart. We have already made so much extra revenue after only using the app for a month now. Bonus points for their amazing CS team, very helpful and friendly
Dylan Henry

Founder, Aromadonna Perfumes

We really prefer TxtCart over other SMS platforms we’ve used. It’s super clean, effective and easy to use. It’s been very affordable and no matter what your marketing experience is, this app makes text message marketing super simple
Dawn Dominick

Founder, Discover Dawn Wear

Converts much higher than other SMS apps we’ve tried since it has an actual human conversing with the customers. It’s much more personal and will bring you a lot better conversations that lead to an increase in sales
4.9 on

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