Sorelle is a $6M+ annual beauty brand revolutionizing tanning with their innovative drinkable tanning drops. Their 100% natural, vegan, dermatologist-developed formula delivers a sun-kissed glow from within—no UV exposure, streaks, or orange tones.
Key highlights include:
- Made in the USA, shipped worldwide
- 30-day money-back guarantee
- Clean, plant-based ingredients
- Trusted by thousands of health-conscious customers
The Problem
Sorelle was losing potential customers at checkout. Despite strong product-market fit, abandoned carts were draining revenue and engagement was falling flat.
Main Issues:
- High cart abandonment with no recovery system
- Missed opportunities to re-engage interested shoppers
- No personalized, direct communication channel
The Solution
TxtCart transformed Sorelle’s SMS strategy with AI-powered, two-way conversations. Real-time, personalized messaging re-engaged shoppers the moment they abandoned their carts.
Key Features Implemented:
- Conversational AI that feels human, not robotic
- Automated cart recovery flows with tailored offers
- Built a 66K+ subscriber base for ongoing engagement
The result? $114K in recovered revenue, 3,262 orders, and an 18.3x ROI.
Key Metrics and KPIs
Why TxtCart?
- One customer, one conversation, one phone number—all under one roof.
- Instantly connect in the most personalized way with customers where they spend most of their time.
- Industry-leading 98% open rates, 45% reply rates, and 30% recovery rates on abandoned checkouts.
- Lower customer acquisition costs through subscriber growth tools, phone collection, and easy-to-run campaigns to drive repeat revenue.
- A full suite of SMS tools, including Campaigns, Cart Recovery, Flows, Automations, Campaign Planner, AI-powered templates, and more.
- Seamless integration with Shopify and simple onboarding to start driving sales quickly.
Need help growing SMS revenue, recovering abandoned checkouts, or scaling subscribers from existing customers? Book a demo with us or try out our risk-free 14-day free trial!
