Shopify makes it easy to add SMS inside the commerce platform. TxtCart gives ecommerce brands a purpose-built SMS marketing platform for campaigns, advanced Flows, list growth, cart recovery, analytics, and conversational AI.
Keep Shopify running your store. Run SMS with TxtCart.
14-day free trial | $500 in credits | Rated 4.9/5 on Shopify
Shopify Messaging makes native SMS easy to start. TxtCart is built for ecommerce teams that need deeper automation, more control, and a platform focused on turning SMS into a revenue channel.
Shopify Messaging makes SMS convenient inside the Shopify admin. TxtCart gives SMS its own revenue platform, with subscriber growth, campaigns, advanced Flows, cart recovery, conversations, and analytics built around the channel itself.
SMS is not an add-on in TxtCart. It is the platform’s focus.
Shopify Messaging currently documents three native SMS automation templates: abandoned checkout, abandoned cart, and browse abandonment. Broader workflows are available through Shopify Flow. TxtCart runs on 22+ triggers, with branching, listeners, waits, testing, filters, and frequency controls built around how shoppers actually behave over text, not just the moment they leave without buying.
Build journeys around what shoppers do next, not only the moment they abandon.
Shopify’s toll-free SMS setup in the US and Canada does not support open-ended customer replies. TxtCart’s AI Agent is built specifically for SMS conversations, answering product questions, handling objections, recommending products, recovering carts, supporting customers, and escalating when human judgment is needed.
Automate what happens after the shopper replies, not only what gets sent.
Shopify Messaging is a strong fit when straightforward campaigns and native automations are enough. TxtCart is the better fit when SMS needs to become a deeper, more automated revenue channel.
Platform focus
Advanced SMS marketing + conversational commerce
Native messaging inside the broader commerce platform
Campaigns
SMS and MMS campaigns, segmentation, list growth, and conversational campaigns
Native email, SMS, and WhatsApp campaigns with templates, scheduling, and segmentation
Automation depth
Advanced Flows and automation with 22+ triggers, branching, waits, filters, testing, and frequency controls
Native SMS automations for abandoned checkout, abandoned cart, and browse abandonment; broader workflows can use Shopify Flow
Cart recovery
Two-way recovery designed to respond to why the shopper hesitated
Native abandoned-cart and abandoned-checkout SMS automations
Shopper conversations
AI Agent handles free-form replies, objections, and buying intent
US/Canada toll-free SMS does not support free-form replies; automated INFO and HELP responses are supported.
Analytics
SMS-focused reporting, attribution, and performance analytics.
Campaign and automation performance reporting inside Shopify Messaging
Service model
Self-serve platform with optional Managed strategy, execution, and optimization
Native self-serve messaging inside Shopify
Pricing model
Dedicated SMS platform from $29/mo + usage
No separate platform fee; regional messaging usage applies
Best fit
Ecommerce brands that want more automation, conversations, and revenue from SMS
Ecommerce teams that want straightforward native campaigns and automations
The difference shows up across the entire SMS journey, from how campaigns and Flows are built to what happens when a shopper replies.
Answer product and policy questions while the shopper is still considering the order.
Respond to the concern behind the abandoned checkout, not only the checkout event.
Recommend a product, provide an approved offer, complete a defined action, or bring in your team when needed.
Founder, OrganiGrowHairCo
OrganiGrowHairCo used TxtCart to make SMS a meaningful revenue channel through subscriber growth, recovery, and two-way conversations.
SMS-attributed revenue
SMS-attributed ROI
Orders recovered
Subscriber growth
Changing the SMS platform should not mean rebuilding the rest of your commerce stack.
Sign up for TxtCart and connect your ecommerce store.
Sync your customers, subscribers, products, and commerce data to get started.
Launch campaigns, activate flows, and let TxtCart start working across the customer journey.
Everything you need to know about TxtCart vs Shopify Messaging
No. Shopify continues to run your store, checkout, products, customer data, and wider commerce infrastructure. TxtCart replaces Shopify Messaging for SMS when the channel needs more depth. Ecommerce teams can keep Shopify Email while running SMS through TxtCart.
Shopify Messaging is a strong fit when straightforward native campaigns and abandonment automations cover the job. Move SMS to TxtCart when you need deeper Flows, more control over the customer journey, two-way conversations, specialist analytics, or SMS to carry more revenue responsibility.
Shopify Messaging documents native SMS templates for abandoned checkout, abandoned cart, and browse abandonment, with broader workflows available through Shopify Flow. TxtCart provides SMS-specific automation with 22+ triggers, branching, listeners, waits, testing, filters, and frequency controls.
For US and Canada toll-free SMS, Shopify states that the sender number is for delivery purposes only and cannot receive customer replies. Automated keyword responses such as INFO and HELP are supported. TxtCart’s AI Agent can handle open-ended shopper questions, objections, recommendations, cart recovery, and support conversations.
TxtCart’s AI Agent answers shopper questions, handles objections, recommends products, supports cart recovery, and escalates conversations that need human judgment. It is billed separately at $0.99 per resolution. Ecommerce teams can also add Managed service for strategy, execution, and ongoing optimization.
Connect TxtCart, work with the team to bring over the subscriber and consent records needed for your program, then rebuild and review the campaigns and Flows you want to run. Shopify continues running the store while SMS moves to TxtCart.
Keep the lifecycle marketing setup your team already knows. Add campaigns, advanced flows, list growth, cart recovery, analytics, and a 24/7 AI Agent built to turn more SMS conversations into revenue.
Plans start at $29/month | No contracts | Unlimited team seats.
