Brands using Identity Resolution recover $24K–$92K/mo in incremental flow revenue

Identity Resolution

Flows that finally fire.

Your flows can’t reach customers they don’t recognize. TxtCart re-identifies returning customers and feeds them back into your automations, turning missed triggers into incremental revenue.

MORE CUSTOMERS IDENTIFIED

Recover customers your flows were missing

brands

4,000+

Actively using TxtCart

More triggers

40%+

Average flow uplift

Setup

<5 min

Most stores go live

SERVER-SIDE IDENTITY

TxtCart can't reach customers it doesn't recognize.

Cookies expire. Devices change. Sessions break. When a returning customer can’t be matched to their existing profile, the flow never triggers. TxtCart uses server-side identity resolution to recognize more returning customers and give your automations more opportunities to fire.

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MORE FLOWs TRIGGER
CROSS-DEVICE MATCHING
1-YEAR of PERSISTENCE

The customer journey that breaks

A customer can browse, leave, and return days or weeks later. If their identity gets lost between those sessions, the automation that should have reached them never fires.

Stage
Without TxtCart
With TxtCart
Visits site on phone
Recognized for this session
Persistent identity established
Adds to cart, then leaves
Flow can trigger while they're recognized
Flow can trigger while they're recognized
Time passes
Identity can expire or be lost
Identity persists for up to 1 year
Returns on another device
Looks like a new visitor
Recognized as the same customer
Browses again, leaves
Flow may never trigger. Revenue missed.
Flow triggers automatically. Revenue recovered.

Same flows. More customers. More revenue.

Identity Resolution doesn’t require new flows or more messages. It recognizes more returning customers and feeds them into the automations you’ve already built. Same flows, more triggers, more opportunities to convert.

Connect

How identity feeds your sms flows

How identity feeds your sms flows
How identity feeds your sms flows mobile
Metric
Without TxtCart
With Identity Resolution
Identity persistence
Limited by browser tracking
Up to 1 year
Returning customer recognition
Identity can be lost
More customers recognized
Cross-device recognition
Limited
Connected across devices
Eligible flow triggers
Missed when identity breaks
40%+ average uplift*
Existing flows
Underfiring
More opportunities to trigger
Incremental revenue
Left on the table
$24K–$92K/mo recovered*
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three
two
“The 5-minute install and same-day revenue blew our minds. TxtCart pays for itself within the first week.”
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Dylan Henry

Founder, Discover Dawn Wear

"It’s powerful without being hard to use. We automate more, have better conversations with customers, and make more sales without everything landing back on our team."
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Sarah Chen

Head of Growth, Luxe Skincare Co.

"We switched from Postscript and our flows conversion rate jumped from 9% to 22%. The conversational AI is a game-changer."
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Marcus Rivera

Founder, StreetWear Collective

More identity. More opportunities to convert.

Recognize more returning customers, reconnect their behavior to an existing profile, and trigger the automations they would have otherwise missed.

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Server-side tracking

Traditional cookies are blocked by Safari ITP, Firefox ETP, and ad blockers. Our server-side approach bypasses all of it. Identity is resolved on the server, not in the browser, so it can't be cleared, blocked, or expired by the device.

Server side tracking not cookies
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Up to 1-year persistence

Standard cookies last 7 days on Safari and up to 20 days on Chrome. Server-side identity persists for a full year. That's 52x longer to recognize returning shoppers and trigger the right flow.

Identity duartion
{04}

Cross-device matching

Reconnect customer activity across mobile, desktop, and tablet to the same existing customer profile for a more complete view of their behavior.

Identity Smart send times
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Every flow benefits

Browse abandonment, cart abandonment, checkout recovery, win-back, and other behavior-driven flows can all benefit from recognizing more returning customers.

All standard flow types supported
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Why it's incremental, not cannibalized
Identity Resolution doesn't take credit for customers your flows already recognize. It identifies returning customers your existing tracking would have missed, creating net-new opportunities for your flows to trigger and generate revenue.

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FAQ

Frequently Asked Questions

Everything you need to know about Identity Resolution

How does Identity Resolution work?

TxtCart uses server-side identity signals to recognize returning customers and reconnect their activity to an existing customer profile, allowing eligible automations to trigger when traditional browser-based tracking might miss them.

No. Identity Resolution is designed to recognize customers already known to your brand, not add unknown customers to your list. It helps you get more value from the customer base and automations you already have.

TxtCart can maintain identity for up to one year, helping recognize customers who return long after their original visit or session ended.

Yes. Cross-device matching can connect customer activity across mobile, desktop, and tablet to an existing customer profile, helping preserve identity as customers move between devices.

Any behavior-driven flow that depends on recognizing a returning customer can benefit, including browse abandonment, cart abandonment, checkout recovery, win-back, and other customer lifecycle automations.

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