Case Study

Modira + TxtCart

“Transforming Cart Recovery: How Modira Achieved $22K in Revenue Through Strategic SMS Marketing”

modira case study

$22K

Total Revenue Added

8x

ROI

8%

Checkouts Recovered

541

Orders Generated

About Modira

Modira is a thriving e-commerce brand specializing in stylish, high-quality apparel and accessories. With a commitment to exceptional craftsmanship and trendsetting designs, they’ve carved a niche in the competitive online fashion landscape.

Key highlights include:

  • Annual revenue exceeding $550K
  • 14,575+ loyal subscribers
  • Diverse catalog from everyday wear to special occasion pieces
  • Focus on enhancing customer experience through innovative marketing

The Problem

Despite having a robust online presence, Modira struggled with abandoned cart recovery. Their existing methods lacked personalization and engagement, leading to consistently low recovery rates.

Main Issues:

  • High volume of abandoned transactions going unrecovered
  • Inconsistent and ineffective cart recovery efforts
  • Missing revenue opportunities from $40 average order value customers
  • Inability to connect meaningfully with customers post-abandonment

The Solution

Modira partnered with TxtCart to revolutionize their cart recovery strategy using conversational AI-powered SMS. The solution transformed abandoned carts into revenue-generating conversations through personalized, real-time engagement.

Key Features Implemented:

  • Conversational, AI-powered two-way SMS that felt natural and personal
  • Real-time, personalized engagement targeting abandoned cart customers
  • Automated flows for abandoned carts with intelligent follow-up sequences
  • Tailored offers, reminders, and product recommendations based on customer behavior

The results were immediate and impressive: 8% recovery rate from 6,688 conversations, generating 541 orders and $22,000 in revenue with an outstanding 8x ROI.

Key Metrics and KPIs

$22K

Total Revenue

8x

ROI

8%

Recovery Rate

14,575

Subscribers

$40

Average Order Value

541

Orders

6,688

Conversations

Why TxtCart?

  • One customer, one conversation, one phone number—all under one roof.
  • Instantly connect in the most personalized way with customers where they spend most of their time.
  • Industry-leading 98% open rates, 45% reply rates, and 30% recovery rates on abandoned checkouts.
  • Lower customer acquisition costs through subscriber growth tools, phone collection, and easy-to-run campaigns to drive repeat revenue.
  • A full suite of SMS tools, including Campaigns, Cart Recovery, Flows, Automations, Campaign Planner, AI-powered templates, and more.
  • Seamless integration with Shopify and simple onboarding to start driving sales quickly.

Need help growing SMS revenue, recovering abandoned checkouts, or scaling subscribers from existing customers? Book a demo with us or try out our risk-free 14-day free trial!

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