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Case Study

Baker and Olive + TxtCart

AI-powered SMS turned lost carts into $68,633 in recovered revenue with a 15.52x ROI

baker and olive

$68,633

Total Revenue Added

15.52x

ROI

12%

Checkouts Recovered

2,635

New Subscribers

About Baker and Olive

Baker and Olive is a premium gourmet brand specializing in cold-pressed, single-varietal extra virgin olive oils and aged balsamic vinegars sourced from regions like Portugal.

What sets them apart:

  • Infused flavors including garlic, citrus, herbs, and chili
  • All products are gluten-free, keto-friendly, and non-GMO
  • Recipe-driven content strategy with a loyal customer base
  • Over $840K in annual Shopify revenue

The Problem

Like many specialty food retailers, Baker and Olive faced high cart abandonment as shoppers hesitated over taste, shipping, and gift suitability.

Key challenges included:

  • No automated SMS flows to recover abandoned carts
  • Lack of personalized, behavior-triggered messaging
  • Difficulty converting recipe browsers into paying customers

The Solution

TxtCart deployed a conversational, AI-powered two-way SMS platform that engaged customers in real time with personalized messages and dynamic replies.

How it worked:

  • Automated abandoned-cart recovery flows with tailored offers
  • Targeted campaign sequences based on browsing and purchase signals
  • Timely reminders and product recommendations delivered via SMS

The impact: $68,633 in revenue, 15.52x ROI, 2,635 new subscribers, and 1,760 customer conversations.

Key Metrics and KPIs

$68,633

Total Revenue

15.52x

ROI

12%

Recovery Rate

2,635

Subscribers

$169

Average Order Value

777

Orders

1,760

Conversations

Why TxtCart?

  • One customer, one conversation, one phone number—all under one roof.
  • Instantly connect in the most personalized way with customers where they spend most of their time.
  • Industry-leading 98% open rates, 45% reply rates, and 30% recovery rates on abandoned checkouts.
  • Lower customer acquisition costs through subscriber growth tools, phone collection, and easy-to-run campaigns to drive repeat revenue.
  • A full suite of SMS tools, including Campaigns, Cart Recovery, Flows, Automations, Campaign Planner, AI-powered templates, and more.
  • Seamless integration with Shopify and simple onboarding to start driving sales quickly.

Ready to recover more revenue? Need help growing SMS revenue, recovering abandoned checkouts, or scaling subscribers from existing customers? Book a demo with us or try out our risk-free 14-day free trial!

Testimonials

What Our Customers Are Saying!

Andrea Ramiz

Co-Founder, Bombshell Curves

This app is AMAZING! I made a sale with SMS within the first hour of installing. You can see all the conversations that they have with your customers on the dashboard and I love how you can customize responses to match your brand identity. The cost is cheaper than most alternatives I have found.
Beverlie Lee

Owner, The Giddy Piggy

I first heard about TxtCart from a colleague of mine and was intrigued. Can 100% say after giving it a go that the results do NOT disappoint. It’s been one of the best additions to my small business. The support is quick to respond, and the ROI is unlike anything I’ve ever seen. 10/10!!!
Scott Porter

Marketer, DGP High Performance

If you are looking for an easy and effective way to optimize your Shopify brands SMS marketing in a non technical way, then look no further than TxtCart! I was up and running in about 5 mins after installing and the best part… I had over $1,000 in recovered sales worth in just 3 days.
Patrick Reed

Agency, Max Performance

Kyle and team have been a fantastic addition to our tech stak here at Max Performance. We gave it a shot with 3 brands and have now moved over all 30 brands under manaagement to TxtCart SMS Marketing. Very happy with the team and the results, big things coming!
Craig Kay

VP Sales, Thank God

Life changing install for our brand! It feels as though we have another employee getting sales on our behalf with TxtCart. We have already made so much extra revenue after only using the app for a month now. Bonus points for their amazing CS team, very helpful and friendly
Dylan Henry

Founder, Aromadonna Perfumes

We really prefer TxtCart over other SMS platforms we’ve used. It’s super clean, effective and easy to use. It’s been very affordable and no matter what your marketing experience is, this app makes text message marketing super simple
Dawn Dominick

Founder, Discover Dawn Wear

Converts much higher than other SMS apps we’ve tried since it has an actual human conversing with the customers. It’s much more personal and will bring you a lot better conversations that lead to an increase in sales
4.9 on

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