TxtCart gives you clean, transparent, and configurable revenue attribution instead of forcing every merchant into the same attribution model. Set global attribution defaults across your account, configure attribution windows, override settings at the flow level, or define attribution for individual message nodes when you need more control.
That means a campaign, a checkout recovery flow, and a longer-term win-back automation don’t all have to play by the same rules. You control how revenue is credited based on how each customer journey actually works, while TxtCart tracks performance back to the messages that drove it.
The result is attribution you can understand, configure, and trust, without inflating performance through a one-size-fits-all window.