SMS Templates

Copy-Paste SMS Templates That Convert

25+ proven SMS marketing templates for abandoned cart recovery, promotions, product launches, and more. Just customize and send.

Categories

New Year / Reset Theme

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{Shop.Name}: New year, new routine, {Subscriber.FirstName}?
[ProductName] is where [CustomerCount] customers started theirs. Here’s [DiscountAmount] off to start yours.
START FRESH HERE: [Link]

End-of-Season Clearance

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{Shop.Name}: Season’s over. Prices dropped with it, {Subscriber.FirstName}.
Up to [DiscountAmount] off everything [Season] while stock lasts. When it’s gone, it’s gone for good.
SHOP THE CLEARANCE: [Link]

Holiday Gifting Moment

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{Shop.Name}: {Subscriber.FirstName}, [Holiday] is [DaysAway] days out. Still need a gift?
[GiftSuggestion] is the one we’d pick. Order by [CutoffDate] and it arrives in time, guaranteed.
Not sure what to get? Text back and we’ll help you choose.
SHOP GIFTS THAT ARRIVE ON TIME: [Link]

BFCM Day-Of

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{Shop.Name}: It’s officially on, {Subscriber.FirstName} 🖤
Black Friday: [OfferDetails]. Our biggest sale of the year, full stop.
Best sellers won’t survive the weekend.
SHOP BLACK FRIDAY NOW: [Link]

Low Stock Alert

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{Shop.Name}: Heads up, {Subscriber.FirstName}: [ProductName] is almost gone.
Fewer than [StockCount] left and it doesn’t restock until [RestockTimeframe].
GRAB YOURS BEFORE IT SELLS OUT: [Link]

Vault Revival

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{Shop.Name}: You asked, {Subscriber.FirstName}. We listened.
[ProductName] is BACK FROM THE VAULT, while supplies last. [OneLineSensoryDescription]
Last time it sold out in [SelloutTime], and it’s not staying.
SHOP IT BEFORE IT’S GONE (AGAIN): [Link]

Category Spotlight Sale

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{Shop.Name}: [CategoryName] Sale is ON, {Subscriber.FirstName}.
[CategoryDescription], from [StartingPrice]. Code [CampaignCode] auto-applies at checkout.
SHOP THE [CategoryName] SALE: [Link]

Bundle / Gift Set Push

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{Shop.Name}: We did the math for you, {Subscriber.FirstName} 🧮
The [BundleName]: [BundleContents]. Worth [FullValue], bundled at [BundlePrice].
SHOP THE BUNDLE: [Link]

SMS Marketing Best Practices

Follow these tips to maximize open rates, engagement, and conversions.

Timing Matters

Send during business hours (10am-8pm). Avoid early mornings and late nights. Tuesday–Thursday see the highest engagement.

Personalize Everything

Use first names, reference past purchases, and segment your audience. Personalized SMS sees 29% higher CTR.

Don't Over-Send

2-6 messages per month is the sweet spot. Too many texts lead to unsubscribes. Quality over quantity.

Lead with Value

Every message should offer something - a discount, exclusive access, useful info, or genuine entertainment.

Use Emojis Wisely

1-2 emojis increase engagement by 20%. But don't overdo it - keep messages professional and on-brand.

Clear CTA Always

Every SMS needs one clear call-to-action. Make it easy to tap and act. Link directly to the relevant page.

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