Trying to decide between Attentive and Postscript for your SMS marketing campaign? You’re not alone. Both claim to offer top-notch features and results, leaving many businesses wondering which one’s the better fit. Don’t worry—this guide has all the answers. We’ll break down the differences so you can confidently choose the right platform for your SMS strategies.
We’ll explore:
- Key features and unique benefits
- User insights and considerations
- The best choice for your SMS program
TL;DR
| Feature | TxtCart | Attentive | Postscript |
|---|---|---|---|
| Pricing | Starts at $29/mo | Custom pricing | $0.0072/SMS, email plans start at $160/month |
| Free Trial | Yes, 14-day trial | Yes | Yes |
| SMS Marketing Features |
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|
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| Data Security & Compliance | Built-in TCPA & GDPR compliance | TCPA, CCPA, CTIA, GDPR, CASL, ADA compliant | Built-in TCPA, CTIA, and carrier compliance |
| Integrations | Integrates with Shopify, Klaviyo, Alia, ChargeFlow, Zendrop and more | Integrates with Shopify, Salesforce, Zendesk, Aftership and more | Shopify, Zapier, Zendesk, Klaviyo, Mailchimp and more |
| Customer Support & Community | World-class customer support, known for responsiveness and fast replies | Quick and reliable support, including White Glove service | Responsive support, though few users report occasional delays |
| Rating | 4.8/5 (252 reviews) | 4.2/5 (52 reviews) | 4.8/5 (1,972 reviews) |
Which one should you go with?
- Attentive – Ideal for larger businesses needing global reach, advanced analytics, and personalized messaging. If a high-budget, AI-driven platform with extensive integrations is what your team needs, Attentive could be the best fit.
- Postscript – A great choice for Shopify brands looking for user-friendly bulk SMS features, robust segmentation, and MMS marketing. If your focus is scaling targeted campaigns with ease and staying within a mid-range budget, Postscript has you covered.
- TxtCart – Perfect for Shopify brands eager to maximize ROI with minimal effort. TxtCart’s conversational AI mimics human interactions, recovering carts, upselling, and driving growth. Backed by a 10x ROI guarantee and a low $29/mo starting price, TxtCart delivers results with top-tier support.
Attentive Overview
Founded in 2016 by Brian Long and Andrew Jones in New York City, Attentive is an AI-driven SMS marketing platform trusted by several e-commerce and retail brands. It provides advanced features like customizable sign-up units, two-tap subscription management, and robust integrations to drive engagement, increase conversions, and maximize revenue.
Key features
- Two-tap sign-up: Attentive’s patented two-tap mobile technology streamlines subscriber acquisition, allowing users to opt-in effortlessly, thereby expanding your SMS subscriber list efficiently.
- Personalized messaging: Leverage AI to send tailored SMS campaigns based on customer behavior and preferences, enhancing engagement and driving conversions.
- Advanced analytics: Gain actionable insights with detailed, customizable reports, enabling data-driven decisions to optimize your SMS marketing strategies.
- Robust integrations: Seamlessly connect with over 100 platforms, including e-commerce, loyalty programs, and customer support systems, to create a cohesive tech stack.
- Global reach: Attentive provides international SMS and email marketing solutions, allowing businesses to connect with customers globally for enhanced engagement.
Pricing
Attentive provides custom pricing depending on the size of your contact list and your SMS usage. They offer a free trial, but their website doesn’t clearly outline specific pricing information. According to sources such as Flowium, the estimated cost is around $300 per month, plus $0.01 per SMS and carrier fees, which generally range from $0.0025 to $0.0035 per message.
Postscript Overview
Founded in 2017 by Adam Turner and Alex Beller, Postscript is an SMS marketing platform tailored for Shopify merchants. It enables businesses to grow their subscriber lists, create personalized messaging at scale, and drive revenue through targeted SMS campaigns. With robust integrations and a focus on compliance, Postscript helps brands effectively engage customers and boost conversions.
Key features
- Advanced segmentation: Postscript enables businesses to create targeted SMS campaigns by segmenting subscribers based on various attributes, ensuring personalized messaging that resonates with specific customer groups.
- Two-way messaging: Facilitates real-time, personalized interactions with customers, enhancing engagement and building stronger relationships through conversational commerce.
- AI-powered features: Utilizes AI to optimize messaging, providing tools like Smart Reply for automated responses and advanced analytics to inform SMS strategies.
- MMS Messaging: Add multimedia elements like images and GIFs to your SMS marketing campaigns, making your text messaging more engaging.
- Bulk messaging: Run extensive SMS campaigns to connect with larger audiences, enhance customer engagement, and increase conversions with targeted messages.
Pricing
Postscript offers flexible pricing options, starting with a free Starter plan requiring a $25 minimum spend. The Growth plan costs $100/month, while the Professional plan, priced at $500/month. For high-volume needs, the Enterprise plan provides custom pricing tailored to specific requirements.
Next, we analyzed dozens of reviews for Attentive and Postscript and found commonalities in what actual users like and dislike about the platforms. Here’s a summary:
What Users Like About Attentive
- Exceptional customer service: Users highlight quick, friendly, and reliable support, including White Glove service and dedicated success managers.
- Customization options: Users highlight advanced automation, segmentation, and tailored campaign capabilities for better targeting.
- Innovative features: Users highlight AI-driven recommendations, two-tap technology, and frequent product updates.
Considerations before going with Attentive
- High cost with limited features: Some users find Attentive pricier compared to other Textedly alternatives, noting it offers fewer advanced features relative to its cost.
- Data management challenges: Businesses face concerns with limited data retention and difficulties in transferring subscriber lists, which can hinder effective data control.
- Billing transparency concerns: Users report unexpected charges, emphasizing the importance of closely monitoring SMS expenses to prevent surprise costs.
What Users Like About Postscript
- Reliable support: Users praise the responsive and friendly customer support, ensuring seamless resolution of issues, which increases customer satisfaction throughout the customer lifecycle.
- User-friendly platform: Appreciated for its straightforward setup, user-friendly navigation, and seamless ability to schedule SMS messages with ease.
- Customizable features:Users appreciate the flexibility to customize templates and segment audiences, enabling personalized messaging that boosts engagement.
Considerations before going with Postscript
- Automation glitches: Some users report occasional errors with automated messaging, causing interruptions in their SMS marketing campaigns.
- Limited international access: Customers outside the U.S. face higher carrier fees and limited feature availability, reducing the platform’s effectiveness for global SMS strategies.
- Unexpected charges: Some users highlight misleading free plans or unexpected high charges under usage-based billing models.
“Honestly like a money printer for us…” said TxtCart customer, Gamenetics. “Within the first 45 days we’ve been able to add an additional $8,500 in revenue to our bottom line with only a small list of SMS subscribers.”
$14,089.17
SMS revenue so far...
66
Orders Attributed to SMS
19.23x
SMS Attributed ROI
Word on the Street About TxtCart is…
Here’s a humble sample of customer testimonials from the $50M+ in revenue we generated across our clientele with TxtCart’s conversational SMS.
“Brings in free money…”
“Within the first month of using it, it brought in over $10k in revenue across all my stores. No point not to have this app downloaded, it’s easy to set up…”
LunivA
Shopify App Store
“110% recommend this app…”
“110% recommend this app and shout out to Sara for the quick and easy support when I needed it.”
CurvCentral
Shopify App Store
“It's like having a dedicated sales team…”
“It’s like having a dedicated sales team sending personalized messages.”
1THRIVE
Shopify App Store
“Honestly like a money printer for us…”
“Within the first 45 days we’ve been able to add an additional $8,500 in revenue to our bottom line with only a small list of SMS subscribers.”
Gamenetics™
Shopify Marketplace
Try TxtCart – The Best Attentive/Postscript Alternative
Best for: Revenue-obsessed Shopify stores who want to make upselling, cart recovery, customer service, and SMS revenue a priority to recover $10,000s in lost revenue.
TxtCart’s current pricing uses simple monthly plans plus plan-based SMS/MMS rates, with no performance fees. New brands get a 14-day free trial with $1,000 in free credits. Current plans start at $29/month, with Growth at $79/month, Pro at $399/month, and Managed at $999/month for done-for-you SMS. Carrier fees are passed through at cost, with no contracts, setup fees, hidden fees, or performance fees.
