Case Study
Supercharged Abandoned Cart Recovery flows to Recover $100K+ in revenue.
Total Revenue
ROI
Conversations Recovered
Nurse Babes is a leading footwear brand committed to delivering exceptional comfort and support tailored specifically for healthcare professionals. As the #1 expert-recommended choice for orthopedic shoes, they have built a brand generating over $5 million annually by catering to the unique needs of nurses who spend long hours on their feet.
Their product line includes the Ortho Pro for maximum support, Ortho Cloud for cloud-like comfort, Ortho Cloud Slip-Ins for convenience, and comfortable socks and insoles—all designed to alleviate common foot issues like plantar fasciitis and bunions that plague healthcare workers.
With over 565,000 customers (2024), Nurse Babes has established itself as a trusted brand in the healthcare professional community, prioritizing both comfort and quality!
Despite their strong market position, Nurse Babes faced significant challenges with cart abandonment. Potential customers were adding products to their cart but leaving before completing the purchase, representing a significant chunk of lost revenue. Their existing recovery methods weren’t capturing enough of these missed sales opportunities.
And while they were successfully driving traffic to their site, Nurse Babes lacked effective tools to engage their existing subscriber base with targeted offers that could drive repeat purchases and increase customer lifetime value.
By implementing TxtCart’s AI-powered, two-way SMS marketing, Nurse Babes transformed their customer engagement strategy and significantly boosted their revenue recovery efforts.
The solution focused on two key areas:
Cart Recovery TxtCart’s conversational AI automatically engaged customers who abandoned their carts, sending personalized reminders with direct checkout links. Unlike traditional one-way SMS platforms, TxtCart enabled real-time, two-way conversations that addressed customer questions, offered tailored recommendations, and provided appropriate incentives to complete purchases.
Strategic SMS Campaigns Beyond cart recovery, Nurse Babes implemented targeted SMS campaigns to drive additional sales and engage their subscriber base. These campaigns included limited-time promotions, new product announcements, and special offers that drove immediate action.
The impact was impressive. Nurse Babes generated nearly over $141,000 in revenue through TxtCart, with an exceptional ROI of 13.9x.
Total Revenue
ROI
Subscribers
Orders
Average Order Value (Cart Recovery)
Cart Recovery Revenue
Recovery Rate
Conversations Recovered
Campaign Revenue
Earnings Per Message
Campaign ROI
Brands continue to focus on marketing tools that provide a clear, demonstrable ROI and enhance their CX while reducing the sales cycle. The ability to create hyper-personalized shopping experiences and talk directly with customers is one of many reasons over 3,000 Shopify brands choose TxtCart:
One customer, one conversation, one phone number—all under one roof.
Instantly connect in the most personalized way with customers where they spend most of their time.
Industry-leading 98% open rates, 45% reply rates, and 30% recovery rates on abandosned checkouts.
Lower customer acquisition costs through subscriber growth tools, phone collection, and easy-to-run campaigns to drive repeat revenue.
A full suite of SMS tools, including Campaigns, Cart Recovery, Flows, Automations, Campaign Planner, AI-powered templates, and more.
Seamless integration with Shopify and simple onboarding to start driving sales quickly.
Need help growing SMS revenue, recovering abandoned checkouts, or scaling subscribers from existing customers? Book a demo with us or try out our risk-free 14-day free trial!
Testimonials
Co-Founder, Bombshell Curves
Owner, The Giddy Piggy
Marketer, DGP High Performance
Agency, Max Performance
VP Sales, Thank God
Founder, Aromadonna Perfumes
Founder, Discover Dawn Wear
