Milano Legacy celebrates Italian craftsmanship and modern aesthetics. The brand offers stylish, affordable clothing for men and women across diverse product lines.
Key Stats:
- Product range: windbreakers, cardigans, trench coats, linen shirts
- Annual revenue exceeds $3 million
- Mission: Fashion as powerful self-expression
The Problem
Milano Legacy faced high cart abandonment rates despite strong brand engagement. Customers were adding items but leaving without completing purchases.
Main issues:
- Traditional email reminders were ineffective
- Lost revenue from interested shoppers
- Need for more engaging, immediate reconnection strategy
The Solution
TxtCart revolutionized Milano Legacy’s customer engagement with AI-powered, two-way SMS. The platform enabled real-time, personalized outreach through automated flows.
Key implementations:
- Conversational, AI-powered two-way SMS
- Real-time, personalized engagement
- Automated flows for abandoned carts + targeted campaigns
- Tailored offers, reminders, recommendations
The measurable impact delivered impressive results: 14% recovery rate from 1,225 conversations generating $17K in cart recovery revenue. Targeted campaigns added $13K more with 31x average ROI across 6,561 subscribers and 302 total orders.
Key Metrics and KPIs
Why TxtCart?
- One customer, one conversation, one phone number—all under one roof.
- Instantly connect in the most personalized way with customers where they spend most of their time.
- Industry-leading 98% open rates, 45% reply rates, and 30% recovery rates on abandoned checkouts.
- Lower customer acquisition costs through subscriber growth tools, phone collection, and easy-to-run campaigns to drive repeat revenue.
- A full suite of SMS tools, including Campaigns, Cart Recovery, Flows, Automations, Campaign Planner, AI-powered templates, and more.
- Seamless integration with Shopify and simple onboarding to start driving sales quickly.
Need help growing SMS revenue, recovering abandoned checkouts, or scaling subscribers from existing customers? Book a demo with us or try out our risk-free 14-day free trial!
