Case Study
AI-Powered SMS Conversations Drove $349K+ Revenue Recovery at 56x ROI
In Revenue
ROI
Subscribers
Base Peptides is a leading research peptide supplier specializing in high-quality peptides for laboratory research applications. As a division of DV, they’ve built a $3M+ annual brand by serving academic institutions, research professionals, and laboratories requiring peptides for in vitro and in vivo animal studies.
The brand was voted the #1 peptide provider in 2024 by research professionals. Their comprehensive product line spans multiple research categories including weight loss, immunity compounds, anti-aging formulations, and specialized nasal sprays and oral formulations—all designed to meet the rigorous standards of scientific research.
Despite their strong market position in the research peptide space, Base Peptides faced significant challenges with cart abandonment. Customers were adding products to their cart but leaving before completing the purchase, representing a substantial chunk of lost revenue. Their existing recovery methods weren’t capturing enough of these missed sales opportunities.
The nature of their business—serving research institutions and professionals who often need time to secure approvals, verify compliance requirements, or coordinate with procurement departments—made cart abandonment particularly costly.
Additionally, while they were successfully driving qualified traffic to their site and offering free shipping for orders over $200, they weren’t able to engage their existing subscriber base with targeted offers about new products and promotions that could drive repeat purchases and increase customer lifetime value.
Base Peptides implemented TxtCart’s AI-powered conversational SMS platform to tackle both cart recovery and proactive customer engagement through two strategic approaches:
The solution focused on two key areas:
The conversational approach proved particularly effective for Base Peptides’ specialized market, where trust and expertise matter more than aggressive sales tactics. TxtCart’s AI could provide real-time detailed product information and address technical questions, building confidence in the purchase decision.
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Overall ROI
Total Revenue (Cart Recovery + Campaigns)
Cart Recovery Revenue
Average Order Value (Cart Recovery)
Conversations (Cart Recovery)
Recovery Rate
Campaign Revenue
Earnings per Message (EPM)
Average Campaign ROI
Brands continue to focus on marketing tools that provide a clear, demonstrable ROI and enhance their CX while reducing the sales cycle. The ability to create hyper-personalized shopping experiences and talk directly with customers is one of many reasons over 3,000 Shopify brands choose TxtCart:
Need help growing SMS revenue, recovering abandoned checkouts, or scaling subscribers from existing customers? Book a demo with us or try out our risk-free 14-day free trial!
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