About TxtCart
TxtCart is an AI-native SMS marketing platform built exclusively for Shopify merchants. We help DTC brands recover abandoned carts, drive repeat purchases, and run intelligent SMS campaigns through a conversational AI agent that talks like a real person.
We’re bootstrapped, profitable, and growing fast. Around $4M ARR, 1,200+ paying merchants, and a small async-first team operating remotely. We’ve spent the last six years building the product. Now we’re investing in the brand, community, and creator surface area that connects us to the next 10,000 merchants.
The role
You’re going to own how TxtCart shows up in the world. Social, community, creator partnerships, and our YouTube channel. You’ll be the face of our YouTube content (educational tactical videos for Shopify merchants and DTC operators), you’ll ghostwrite our founders’ personal brand presence on LinkedIn and X, and you’ll build the affiliate and creator program from the ground up.
This is a builder seat, not a manager seat. You’ll work directly with the CEO, execute personally, and lean on AI and automation to scale your output. If you’ve been waiting for the role where you can run the entire brand surface area at a profitable, fast-growing SaaS company without ten layers of approval, this is it.
What you’ll own
1. Social (40-50%)
Strategy and planning
- Social media strategy across LinkedIn, X, Instagram, and TikTok
- Platform-specific content strategy and posting cadence
- Content calendar planning and maintenance
- Trend monitoring and social listening
- Analytics, reporting, and performance tracking
- Paid social creative coordination when applicable (take organic winners and test behind paid)
Content production
- Short-form copy writing
- UGC-style content creation
- Graphic asset production tailored to platform and audience
- Light video production and editing
- AI-assisted production workflows
- Brand voice consistency across channels
- Face of TxtCart’s YouTube channel
Execution
- Content scheduling and publishing across all active channels
- Hashtag strategy and discovery
- Cross-channel coordination and repurposing
Founder brand
- Kyle’s personal LinkedIn and X presence (ghostwriting, scheduling, engagement)
- Brady’s personal LinkedIn presence (ghostwriting, scheduling, engagement)
- Personal brand thought leadership coordination
2. Community (25-30%)
Owned channels
- TxtCart Discord management
- On-platform community engagement: DMs, comments, mentions
External communities
- Facebook group participation
- External Slack communities
- Shopify community forums
- Reddit engagement
User and story engagement
- Identify users with compelling stories for partnership or feature opportunities
- User-generated content sourcing and curation
- Community event coordination
- Merchant community building, broadly
3. Affiliate and creator (20-25%)
Program management
- Affiliate program management: recruiting, onboarding, payouts
- Tracking link and discount code management
- Performance tracking for affiliate and influencer programs
- Creator and affiliate asset library: briefs, brand kits, examples
- Commission structure and payout coordination
Creator partnerships
- Influencer and creator partnership outreach and sourcing
- Briefing, script, and content review
- Approval workflows
- Contract and agreement coordination
- Ongoing relationship management with creators
- Co-marketing content development with partners
Cross-functional
- Collaborate with internal team to align content with product updates, campaigns, and brand voice
- Coordination with our Head of Partnerships on partner-driven creator overlap (tech and agencies)
- Coordination with our SEO partner on creator-driven content that doubles as SEO and PR assets
First 90 days
By day 30
- Full audit of current social presence and channels, with prioritized quick wins identified
- Content production system built using AI tools and templates
- Discord management and on-platform community engagement live and consistent
- YouTube channel concept locked, first 2-3 videos produced and published
- Affiliate program structure mapped, tooling selected (Refersion, PartnerStack, Impact, or similar)
- Founder brand cadence established for Kyle (LinkedIn + X) and Brady (LinkedIn)
By day 60
- Full content calendar running across all primary channels at 5-7 posts/week per platform
- Founder brand work in motion: 3-5 posts/week per founder
- YouTube channel publishing 1 video per week consistently
- Affiliate program launched with first 5-10 creators recruited
- External community presence established in 3-5 priority channels
- First co-marketing content piece developed with a partner brand
By day 90
- Reporting cadence and metrics dashboards established for all surfaces
- 20+ active creators in the affiliate program
- YouTube channel showing growing subscriber base and view duration metrics
- Discord community metrics improving (active members, weekly DAU)
- 3-5 user stories identified and ready for case study or feature treatment
- Trend-monitoring and social listening workflows running on autopilot
Success metrics
6 months in
- 2-3x growth in social engagement across LinkedIn and X
- YouTube channel: 1,000+ subscribers, consistent weekly cadence
- Affiliate program: 30+ active creators driving measurable referrals
- Discord community: 2x active members and weekly DAU
- Founder brand presence consistent and engaging for both founders
12 months in
- Social engagement and follower growth measurably ahead of competitors at our stage
- YouTube channel: 5,000+ subscribers, established weekly cadence, measurable contribution to inbound pipeline
- Affiliate program: 75+ active creators, meaningful percentage of new merchant acquisitions sourced through the program
- TxtCart brand awareness measurable through inbound trial volume and organic mentions
What we’re looking for
Must-haves
- 3-5 years of social media management experience at a B2B SaaS or DTC/eCommerce company
- Strong content creation portfolio with writing, design, and video samples
- On-camera comfort with clear, professional, near-native English (required for YouTube hosting)
- Proficient in AI-assisted production workflows (Claude/ChatGPT, image generation tools, video editing tools like Descript or CapCut)
- Self-directed operator who executes personally, not someone who needs a team to direct
- Familiar with the Shopify ecosystem (or eager and able to immerse quickly)
- Comfortable working async and remote, with high written communication standards
- EU-based for reasonable time zone overlap with our US team
Nice to haves
- Your own creator brand, YouTube channel, or personal content following
- Direct experience managing an affiliate or creator program
- Founder ghostwriting experience
- Background in SMS marketing, CRO, retention, or DTC tooling
- Previous experience as the on-camera face for a brand’s content
Compensation and structure
- Contractor engagement, 30-40 hours per week
- Remote, EU-based
- 6-month review with potential for expanded scope, compensation increase, or full-time conversion based on business growth and mutual fit
- Target start date: October 1, 2026
How to apply
Send the following to kyle@txtcart.ai with the subject line “Head of Brand & Community – [Your Name]”:
- Your portfolio (links to social work, content, video, anything you’ve made)
- A 2-3 minute Loom introducing yourself and walking through one piece of work you’re proud of
- Your LinkedIn profile
- Two sentences on why this role and why now
We review every application personally. If your portfolio includes on-camera work, lead with that.
