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Careers at TxtCart SMS Marketing

  • Job: Chief Marketing Officer (CMO)
  • Location: Remote (U.S. only)
  • Job Type: Full-Time, W2 Employee
  • Start Date: Flexible (Targeting Q2 2026)
  • Company: TxtCart – AI-Powered SMS Marketing for eCommerce Brands

About TxtCart:

TxtCart is an AI-powered SMS marketing platform helping top ecommerce brands recover carts, answer product questions, and convert browsers into buyers. Our platform blends AI automation with human assistance to deliver real-time, high-converting customer experiences at scale.

With our core product maturing and major feature sets rolling out (AI automation, popups, agentic campaigns, insights, reporting, and platform expansion), we’re now looking to hire a Chief Marketing Officer (CMO) to lead our next phase of growth and brand development.

The Role:

As CMO, you’ll be responsible for owning and scaling TxtCart’s entire marketing strategy — from brand and content to acquisition, demand generation, and retention.

You’ll oversee the marketing org as it evolves, define key initiatives, build scalable programs, and collaborate cross-functionally with the CEO, Head of Sales, Product, and Success to drive revenue, expand market share, and elevate TxtCart’s presence across the Shopify and ecommerce ecosystem.

This is a strategic and hands-on leadership role for someone who thrives in high-growth SaaS, has a track record of building lean, high-performing teams, and knows how to drive pipeline and positioning in a competitive ecosystem.

Responsibilities:

  • Own end-to-end marketing strategy and execution: brand, content, performance, demand gen, product marketing, and community
  • Build and manage a team across content, paid, lifecycle, events, and product marketing as we grow
  • Develop positioning, messaging, and category-defining narrative for TxtCart’s AI-native platform
  • Drive high-quality pipeline through SEO, paid acquisition, influencer, and partner channels
  • Collaborate with product on launches, go-to-market messaging, and market education
  • Lead thought leadership initiatives across LinkedIn, X, email, and creator/partner collabs
  • Grow awareness, credibility, and merchant love across Shopify and the broader DTC space
  • Own metrics around CAC, LTV, conversion rates, NRR, and marketing-sourced revenue
  • Work closely with the Head of Sales and CEO to align outbound, inbound, and partner motions
  • Optimize tooling, attribution, and marketing ops as scale increases

What We're Looking For:

  • 7–10+ years of experience in marketing leadership roles (SaaS required, ecommerce/DTC a strong plus)
  • Proven track record of owning pipeline and revenue targets — not just brand or content
  • Experience building and leading lean, high-output marketing teams
  • Deep understanding of modern demand gen, paid acquisition, lifecycle, and attribution
  • Exceptional copy instincts, storytelling ability, and creative strategy
  • Highly analytical and performance-driven — comfortable owning CAC/LTV dynamics
  • Strong operator who can build the machine and also execute within it
  • Bonus if you’ve worked in or around Shopify, marketing tech, or AI-powered SaaS
  • Bonus if you’ve scaled a company from <$5M ARR into the $10M–$25M+ ARR range

Compensation & Benefits:

  • Competitive executive-level salary
  • Performance-based bonus
  • Potential equity in a fast-growing SaaS business
  • Fully remote, U.S.-based
  • Health, dental, PTO, and executive perks (W2 employee benefits)

How to Apply:

Send your resume and a short note on why you’re excited to lead marketing at TxtCart  to kb@txtcartapp.com.