Co-founder at TxtCart | $100M+ revenue driven across 3000+ eCommerce brands via SMS marketing and conversational AI. Live in New York, D1 NHRA Champion, Penn State alum.
9 Best Triple Whale Alternatives for Ecommerce Attribution in 2026
Most brands searching "Triple Whale alternatives" know exactly what Triple Whale does. They hit a wall: the price climbs with GMV, the attribution numbers stop matching the ad platforms, or they are paying for a full analytics suite when all they needed was clean server-side tracking.
Attribution, profit reporting, and tracking are three different jobs, and the right pick depends on which one is costing you sleep. This guide maps 9 alternatives by that real job, with every price verified at the source in June 2026.
One catch ties them together: they all report on revenue that already happened, and most under-count SMS, your highest-intent owned channel. That gap is where TxtCart fits, not as a replacement but as the conversational-SMS and cart-recovery layer that runs alongside your pick and reports its own attributed revenue. It is one of the best SMS marketing apps for Shopify for exactly that job.
| # | Platform | Pricing | Trial | Rating | Notes |
|---|---|---|---|---|---|
| 01 | Northbeam | $1,500/mo | Demo only | ★ See G2 | Paid-media teams that want MTA + real-time dashboard |
| 02 | Polar Analytics | Custom | Demo only | ★ See G2 | A flexible BI stack across all marketing data |
| 03 | Lifetimely (by AMP) | Free, then $149/mo | Free plan (up to 50 orders/mo) | ★ See App Store | Founders who want daily profit + LTV cheaply |
| 04 | Daasity | Custom | Demo only | ★ See G2 | Omnichannel brands needing a real data warehouse |
| 05 | Peel Insights | From $449/mo | 7-day free trial | ★ See App Store | DTC retention and cohort/LTV analytics |
| 06 | Elevar | From $225/mo | 15-day free trial | ★ See App Store | Server-side tracking that feeds cleaner data everywhere |
| 07 | Rockerbox | Custom | Demo only | ★ See G2 | Mixing MTA, MMM, and incrementality testing |
| 08 | Hyros | Custom | Demo only | ★ See G2 | Info-product and high-AOV ad tracking accuracy |
| 09 | GA4 + Looker Studio | Free | Free | ★ Google toolset | Lean teams that want free, flexible reporting |
Why brands look for a Triple Whale alternative
Triple Whale is a genuinely strong product for paid-media teams. But the searches that lead here cluster around three specific frustrations, and the right replacement depends entirely on which one is yours. Here is what pushes brands to look:
- →Pricing climbs with GMV: Triple Whale prices on a combination of your annual GMV and the package you choose, so the bill scales as the store grows, which is exactly when founders start pricing out cheaper, more focused tools like Lifetimely or free GA4 reporting.
- →Attribution numbers stop matching the ad platforms: When the dashboard and the ad accounts disagree, the cause is often broken tracking at the source, not the dashboard reading it. That is a tracking fix (Elevar), not a new dashboard.
- →You are paying for a suite to fix one narrow problem: Most frustration with Triple Whale comes from buying an all-in-one platform, then paying for the other 80% you never open when all you needed was profit reporting or clean server-side data.
- →The job is not actually paid-media attribution: Founders who just want daily net profit and cohort LTV are buying a media-buyer's tool, and a profit-first app answers their real question for a fraction of the price.
- →Owned-channel SMS revenue is under-counted: A two-way text that recovers a checkout often lands in "direct" or last-click noise, so an attribution suite alone leaves your most profitable channel measured incompletely (TxtCart analytics).
How to choose a Triple Whale alternative
Before you compare logos, get clear on which job you are actually solving. Most of the frustration with Triple Whale comes from buying an all-in-one suite to fix one narrow problem, then paying for the other 80% you never open.
Here are the criteria that actually separate these tools:
- Attribution method: Multi-touch attribution, last-click, marketing mix modeling, or incrementality testing. These produce different numbers, and the "right" one depends on your spend level and sales cycle.
- Paid-media depth: Real-time ROAS by ad, creative-level reporting, and the ability to push data back into ad platforms. This is where media buyers live.
- Profit and LTV reporting: Daily net profit, contribution margin, cohort LTV, and payback period. Founders care about this far more than touchpoint maps.
- Server-side tracking: A reliable conversions API and first-party data pipeline so iOS and cookie loss do not blind your reporting.
- Shopify and ecommerce fit: Native order sync, no-code setup, and metrics that match how a store actually thinks about revenue.
- Reporting workflow: A finished dashboard, a customizable BI tool, or a raw data warehouse you build on. A founder and a data team want opposite ends of this.
- Pricing model: Flat monthly, order-based, spend-based, or fully custom. A "powerful" suite can cost more than three focused tools combined.
If you only need daily profit, skip the attribution-heavy platforms. If you are scaling paid spend hard, skip the lightweight profit apps. Match the tool to the job, and the shortlist gets short fast.
Pairs well with TxtCart: every criterion above measures revenue that already happened. None of these tools create the next order. Once you have picked your measurement stack, add a cart-recovery layer that turns an abandoned checkout into a two-way text and a recovered sale, then feeds that revenue back as a clean line your new dashboard can read. The mechanics are in our guide to reducing cart abandonment with SMS.
The 9 best Triple Whale alternatives
Northbeam
The closest like-for-like Triple Whale swap for paid-media teams that want multi-touch attribution and a real-time dashboard.
Northbeam
Northbeam is the alternative most paid-media teams shortlist first, because it solves the same core job as Triple Whale: attributing revenue across channels and giving media buyers a real-time view of what is actually working.
It leans into machine-learning attribution and creative-level reporting for brands scaling paid spend.
The appeal is depth on the media side. Northbeam is built for advertisers who live in the numbers daily, with multi-touch attribution, a media-efficiency dashboard, and direct ad-platform integrations.
How it compares to Triple Whale: Northbeam is often seen as the more attribution-serious option for larger spenders, while Triple Whale bundles a broader analytics suite and a lighter learning curve.
If your real question is Triple Whale versus Northbeam specifically rather than the whole field, the deeper best AI tools for ecommerce breakdown is a useful next read, because it places these analytics platforms next to the rest of the modern Shopify stack.
Pairs well with TxtCart: Northbeam attributes the ad click that started the journey, but the recovered checkout that finishes it often happens off-site in a two-way text. TxtCart owns that last step, recovers the cart, and reports the revenue that last-click attribution models often bucket as direct traffic.
Shopify rating ★ See G2
Key features
- Machine-learning multi-touch attribution: across paid channels
- Creative-level reporting: to see which ads drive real revenue
- Real-time media-efficiency dashboard: for daily decisions
- Server-side and platform integrations: to push data back into ad accounts
Northbeam's Pricing
- Starter — from $1,500/mo for brands spending under $1.5M annually on media
- Professional — Custom, aimed at advertisers over $250K/mo
- Enterprise — Custom, aimed at advertisers over $500K/mo
- Trial — demo only
- Pricing from the Northbeam pricing page (northbeam.io/pricing), verified June 2026
Heads up
- The entry price is high for smaller brands: this is built for real ad spend.
- Attribution numbers take time to trust: and calibrate against platform data.
- It is media-focused: so it is lighter on retention and LTV reporting than profit-first tools.
Polar Analytics
A flexible business-intelligence layer across every marketing and sales source, not just attribution.
Polar Analytics is the all-in-one BI play. Instead of focusing on one attribution model, it pulls Shopify, ad platforms, email, and SMS into a single dashboard so a team can build the metrics it actually wants and add AI agents on top. See where analytics AI fits in the wider stack of best Shopify AI tools.
For a brand that wants flexibility over a fixed dashboard, that is the draw. Polar is closer to a customizable analytics workspace than a single-answer attribution tool, which suits teams that have outgrown canned reports.
How it compares to Triple Whale: Polar is broader and more customizable across data sources, while Triple Whale ships a more opinionated, attribution-forward dashboard out of the box.
Pairs well with TxtCart: Polar can pull an SMS connector into its dashboard, but it only reports the channel, it does not run it. TxtCart is the engine that actually sends the recovery text and earns the revenue Polar then visualizes, so the numbers in your BI layer have a source that owns the conversation.
Shopify rating ★ See G2
Key features
- Unified dashboards: across Shopify, ads, email, and SMS
- Custom metrics and reports: without a data team
- AI agents: for surfacing insights and answering data questions
- Pre-built and customizable templates: for common ecommerce KPIs
Polar Analytics' Pricing
- Core stack — Custom, priced around a base plus optional add-ons
- Add-ons — business intelligence, incrementality testing, data activations
- Trial — demo only, no public tiers
- Pricing from the Polar Analytics pricing page (polaranalytics.com/pricing), verified June 2026
Heads up
- Pricing is not public: so you need a demo to learn your cost.
- The flexibility means more setup: than a fixed dashboard.
- Attribution is one feature among many: not the singular focus.
Lifetimely (by AMP)
Daily profit and LTV without enterprise prices, the cheapest credible entry point on this list.
Lifetimely, now part of AMP, takes the opposite approach to the attribution-heavy tools. Its core job is profit and lifetime value: a daily profit and loss dashboard, cohort LTV, and a clear read on what you actually keep after costs.
For a founder or lean team, this is often the real need. You do not want a touchpoint map, you want to know if today was profitable and which customers are worth keeping. Lifetimely answers that cheaply, which is why it is the founder-friendly pick.
How it compares to Triple Whale: Lifetimely is far cheaper and sharper on profit and LTV, while Triple Whale is stronger on real-time paid-media attribution and a broader feature set.
For a wider view of the tools a Shopify store actually needs, the best AI tools for ecommerce roundup is the natural next read, because it shows where a profit tool fits alongside the rest of the stack.
Shopify rating ★ See App Store
Key features
- Daily profit and loss dashboard: with costs and net margin
- Customer lifetime value: and cohort analysis
- Predictive LTV: and sales forecasting
- Benchmarks: to compare your store against peers
Lifetimely (by AMP)'s Pricing
- Free — for stores up to 50 orders/mo
- M — $149/mo
- XL — $499/mo
- XXL — $749/mo, and Unlimited $999/mo, each with a 14-day free trial
- Amazon integration add-on — +$75/mo. Pricing from useamp.com/pricing, verified June 2026
Heads up
- It is profit and LTV first: so paid-media attribution is lighter than Northbeam or Rockerbox.
- Higher order volumes move you into pricier tiers: quickly.
- Some advanced reporting sits on upper plans: verify per tier.
Daasity
A real data warehouse for omnichannel brands that have outgrown dashboards.
Daasity is a different category from the dashboard apps. It is a data platform that centralizes ecommerce, retail, marketing, and inventory data into a warehouse, then layers analytics on top, without forcing you to hire a data engineering team.
This is the right move when your data lives in too many places and you need one source of truth across channels. Daasity is for brands selling beyond just Shopify, where wholesale, retail, and DTC numbers all need to reconcile.
How it compares to Triple Whale: Daasity is a deeper, warehouse-grade data foundation, while Triple Whale is a faster-to-launch dashboard focused on DTC attribution and analytics.
Shopify rating ★ See G2
Key features
- Centralized data warehouse: across ecommerce, retail, and marketing
- Pre-built ecommerce data models: and dashboards
- Omnichannel reporting: for DTC plus wholesale and retail
- No dedicated data engineer required: to operate it
Daasity's Pricing
- Custom — positioned as "less than the cost of a data engineer"
- Quote-based — priced on your data sources and scope
- Trial — demo required
- Pricing from Daasity (daasity.com), verified June 2026
Heads up
- Pricing is quote-based: so budget needs a sales conversation.
- It is heavier to implement: than a plug-and-play dashboard.
- Overkill for a single-channel store: that just wants attribution.
Peel Insights
DTC retention, cohorts, and lifetime value rather than ad-click attribution.
Peel Insights is the retention-analytics specialist. Where attribution tools obsess over the click, Peel obsesses over what happens after the first order: repeat purchase rate, cohort behavior, LTV, and the retention metrics that decide whether paid acquisition is even sustainable. Once you can see subscriber lifetime value, an owned channel is what moves it.
For a brand whose growth depends on customers coming back, that focus matters. Peel answers the question attribution tools skip: are these customers worth what you paid to acquire them?
How it compares to Triple Whale: Peel is deeper on retention and cohort analytics, while Triple Whale is broader and stronger on real-time paid-media attribution.
If retention is your real growth lever, pairing Peel's cohort view with an owned-channel that drives repeat orders matters, which is exactly where the campaigns layer comes in later in this guide.
Shopify rating ★ See App Store
Key features
- Cohort and retention analysis: out of the box
- Customer lifetime value: and repeat-purchase metrics
- Automated insights: and preset DTC dashboards
- Custom reports: across your store history on paid plans
Peel Insights' Pricing
- Essentials — from $449/mo on annual billing ($499 monthly)
- Accelerate — from $809/mo annual ($899 monthly)
- Tailored — Custom, for the largest stores
- Trial — 7-day free trial, no card required
- Pricing from the Peel pricing page (peelinsights.com/pricing), verified June 2026
Heads up
- It is retention-first: so it is not a paid-media attribution replacement on its own.
- Pricing tiers are oriented to higher-order-volume stores: verify your fit.
- The free trial limits computations: to the past year of data.
Elevar
Server-side tracking that feeds cleaner data to whatever analytics tool you choose.
Elevar is the one tool here that is not trying to be your dashboard. It is the tracking infrastructure underneath: a server-side conversions pipeline that captures first-party data and sends accurate events to Meta, Google, TikTok, and your analytics, despite iOS and cookie loss.
This is the unglamorous fix for a common problem. If your attribution numbers feel wrong, the cause is often broken tracking, not the dashboard reading it. Elevar repairs the first-party data at the source, which makes every downstream tool more accurate.
How it compares to Triple Whale: Elevar is a data-quality layer, not an attribution dashboard, so it is a complement as often as an alternative, fixing the inputs Triple Whale and the others depend on.
Shopify rating ★ See App Store
Key features
- Server-side conversions API: for Meta, Google, and TikTok
- First-party data tracking: resilient to cookie and iOS loss
- Data-layer and tag management: built for Shopify
- Destinations: that send clean events to your analytics stack
Elevar's Pricing
- Core — $225/mo (up to 2,000 orders)
- Advanced — $650/mo
- Premium — $1,250/mo
- Elite — from $3,000/mo, with a 15-day free trial and per-order overage fees on each tier
- Pricing from the Elevar pricing page (getelevar.com/pricing), verified June 2026
Heads up
- It tracks and pipes data: it does not give you a finished attribution dashboard on its own.
- Setup is technical: even with the no-code positioning.
- Order overages add cost: above each plan's limit.
Rockerbox
Combine multi-touch attribution, marketing mix modeling, and incrementality testing.
Rockerbox is the measurement platform for brands that have moved past a single attribution model. It unifies multi-touch attribution, marketing mix modeling, and incrementality testing, then consolidates 100-plus integrations across digital and offline channels into one SOC2-certified foundation.
For brands spending across CTV, direct mail, podcasts, and paid social, that breadth is the point. Rockerbox is built for teams that need to validate channel impact, not just attribute clicks.
How it compares to Triple Whale: Rockerbox goes deeper on methodology, with MMM and incrementality alongside MTA, while Triple Whale is faster to deploy and more DTC-dashboard oriented.
Shopify rating ★ See G2
Key features
- Multi-touch attribution: across digital and offline channels
- Marketing mix modeling: for budget planning and forecasting
- Incrementality testing: to validate true channel lift
- 100-plus integrations: on a SOC2-certified data foundation
Rockerbox's Pricing
- Custom — Rockerbox does not publish tiers
- Quote-based — priced on methodology and scope
- Trial — demo required
- Pricing from Rockerbox (rockerbox.com), verified June 2026
Heads up
- Pricing is quote-based: and oriented to larger advertisers.
- The methodology depth means a steeper onboarding: than a plug-in dashboard.
- More than most single-channel Shopify stores need: verify your fit.
Hyros
Ad-tracking accuracy for high-AOV, info-product, and ad-heavy businesses.
Hyros built its reputation on tracking accuracy, especially for businesses with long or complex customer journeys, like coaching, info products, SaaS, and high-ticket ecommerce. The pitch is catching conversions standard pixels miss and feeding cleaner data back to ad platforms.
For an advertiser whose margins justify it, that accuracy claim is the draw. Hyros is less a Shopify-native analytics suite and more an ad-tracking engine for businesses running heavy paid acquisition.
How it compares to Triple Whale: Hyros is laser-focused on ad-tracking accuracy and call-based or info-product journeys, while Triple Whale is more Shopify-DTC native with a broader analytics dashboard.
Shopify rating ★ See G2
Key features
- Cross-channel ad tracking: aimed at high accuracy
- Attribution for long and call-based sales journeys
- Data feedback to ad platforms: to improve targeting
- AI remarketing: features for high-value prospects
Hyros' Pricing
- Custom — Hyros does not list public prices
- Quote-based — routes buyers to a demo or quote
- Trial — demo only
- Pricing from Hyros (hyros.com), verified June 2026
Heads up
- Pricing is opaque: and oriented to higher-spend advertisers.
- It skews toward info-product and high-AOV use cases: more than typical DTC.
- Less of a Shopify-native dashboard: than the ecommerce-first tools.
GA4 + Looker Studio
Free, flexible reporting for lean teams willing to build it themselves.
The free option is the one already in your stack. GA4 plus Looker Studio costs nothing and, with setup work, can produce custom acquisition, conversion, and channel reports tailored to exactly what you want to see.
The tradeoff is effort. GA4 is powerful but not ecommerce-opinionated, and Looker Studio dashboards take time to build and maintain. For a lean team that values flexibility and zero cost over a finished product, that is an acceptable trade.
How it compares to Triple Whale: GA4 plus Looker Studio is free and endlessly customizable but requires you to build and maintain everything, while Triple Whale is a paid, ready-made ecommerce dashboard.
Shopify rating ★ Google toolset
Key features
- Free web and event analytics: through GA4
- Custom dashboards: built in Looker Studio
- Channel and conversion reporting: with your own definitions
- Connects to Google Ads: and other Google data natively
GA4 + Looker Studio's Pricing
- Free — GA4 and Looker Studio carry no subscription
- Cost — your team's setup and maintenance time, not a subscription
- Trial — free to use
- Pricing from Google Marketing Platform (marketingplatform.google.com/about/analytics), verified June 2026
Heads up
- Setup and maintenance fall entirely on your team: no vendor does it for you.
- GA4 is not ecommerce-specific: so attribution and profit views need building.
- No support layer or DTC benchmarks: like the paid tools include.
The Verdict
For most brands leaving Triple Whale, the shortlist comes down to three.
Northbeam is the closest like-for-like swap for paid-media teams that want real attribution depth. Lifetimely is the founder-friendly pick for daily profit and LTV at the lowest entry price. Elevar is the fix when the real problem is tracking, not the dashboard reading it.
If your job is bigger than DTC attribution, the category forks: Polar for a flexible BI layer, Daasity for an omnichannel warehouse, Peel for retention, Rockerbox and Hyros for heavy paid measurement, and GA4 plus Looker Studio when budget is zero.
And once you have chosen an attribution tool, look at the revenue it cannot see clearly. Owned-channel SMS is often a brand's most profitable revenue and its most under-measured. A platform like TxtCart recovers carts by text and reports exactly what each message earned, which closes the measurement gap your attribution dashboard leaves open.
Start your attribution tool on a trial or demo with your real numbers, fix tracking at the source, and make sure your SMS revenue is counted, not lost in the "direct" bucket.
Attribution, analytics, and tracking: don't compare the wrong category
The single biggest mistake in this search is comparing tools that are not actually competitors. Here is the clean split:
- Paid-media attribution: Choose by attribution method and media depth.
- Profit and LTV analytics: Choose by reporting clarity and price.
- Tracking and data infrastructure: Choose this when your numbers feel wrong at the source.
- Free, build-it-yourself: Trade time for zero cost and full flexibility.
If you only need daily profit, a $1,500-a-month attribution platform is the wrong tool. Get clear on which row you are in before you book a single demo.
The revenue attribution tools under-count: owned-channel SMS
Here is the gap most attribution dashboards have, and few of them admit it. SMS-driven revenue is routinely under-counted or mis-bucketed.
A two-way text that answers a hesitating shopper's question and recovers a checkout often gets credited to "direct" or lost in last-click noise, because the conversation happened off-site, in the customer's messages.
That matters because owned channels are usually a brand's most profitable revenue, which is why SMS versus email marketing ROI favors owned messaging. If your attribution tool cannot see it clearly, you are optimizing ad spend against an incomplete picture.
This is where an SMS revenue platform like TxtCart fits next to your attribution tool. TxtCart is not an attribution platform and does not replace one.
It is an AI-native conversational SMS app for Shopify that generates revenue and reports its own attributed numbers: SMS attributed revenue, orders, ROI, revenue per message, and subscriber growth, so the owned-channel contribution your attribution tool blurs shows up clearly in one place.
A shopper abandons, TxtCart opens a two-way text, answers the question with an AI SMS agent and real people, recovers the cart, and logs the revenue against the message that earned it.
The campaigns and SMS marketing views then report performance the way a media buyer reads ROAS, by revenue per send. Our guide to SMS marketing analytics shows the exact revenue-per-message and attributed-revenue views.
The proof, from a real customer: Organi drove $1,248,723 in SMS attributed revenue at a 16.9x ROI, with a 32% increase in subscribers across 118,839 conversations, and a 107x-plus Black Friday campaign ROI (TxtCart case study).
That is owned-channel revenue your attribution dashboard should be measuring, not under-counting.
If you want to see how brands report SMS revenue cleanly alongside their attribution stack, the case studies library breaks down the exact numbers per store, which is the better next read for a measurement-minded operator.
How to pick: match the pain to the tool
- You left Triple Whale over price and just want daily profit: Lifetimely (free to start).
- You scale paid spend and need serious attribution: Northbeam, or Rockerbox if you want MMM and incrementality too.
- Your attribution numbers feel wrong: fix tracking first with Elevar before changing dashboards.
- You want one flexible BI layer across all data: Polar Analytics.
- Retention and LTV are your growth lever: Peel Insights.
- You sell across wholesale, retail, and DTC: Daasity.
- You run heavy ad spend with long sales cycles: Hyros.
- Budget is zero and you have the time: GA4 + Looker Studio.
- Your SMS revenue is invisible in attribution: add an owned-channel SMS platform like TxtCart that recovers carts by text and reports the revenue it earns.
Pair your attribution pick with TxtCart
Whichever tool above you choose, it measures revenue, it does not make more of it. TxtCart is the conversational-SMS layer that recovers abandoned checkouts by two-way text and reports its own SMS attributed revenue, orders, ROI, and revenue per message, so the owned-channel dollars your attribution dashboard under-counts finally show up in one place.
It is not an attribution platform and does not replace one.
Before 😭
After 🤩
Same shopper · same store · two-way AI SMS
Customer story · Organi · owned-channel SMS your attribution tool under-counts
$1,248,723 in SMS attributed revenue at a 16.9x ROI
Organi, a vegan organic haircare brand, ran TxtCart's two-way SMS for cart recovery and campaigns and drove a 32% increase in subscribers across 118,839 conversations, plus a 107x-plus Black Friday campaign ROI. That is owned-channel revenue an attribution dashboard blurs into "direct."
$1.24M
SMS Attributed Revenue
16.9x
SMS Attributed ROI
32%
Increase in Subscribers
- → Recovers abandoned carts via two-way AI SMS, then reports its own SMS attributed revenue, orders, ROI, and revenue per message.
- → Surfaces the owned-channel revenue your attribution dashboard files under "direct."
- → Runs alongside whichever attribution tool you pick. It is not a replacement for one.
Frequently Asked Questions
There is no single best, because the right pick depends on your job. For paid-media attribution, Northbeam is the closest swap. For cheap profit and LTV, Lifetimely. For clean tracking, Elevar. For a flexible BI layer, Polar Analytics.
For pure paid-media attribution at higher spend, many teams find Northbeam more attribution-serious, starting at $1,500/mo for brands under $1.5M in annual media (Northbeam).
Triple Whale bundles a broader analytics suite with a lighter learning curve. The better tool depends on whether attribution depth or breadth matters more.
Lifetimely has a free plan for stores up to 50 orders a month, with paid plans from $149/mo (AMP). GA4 plus Looker Studio is also free if you have the time to build and maintain it.
Often not. SMS conversations happen off-site, so a recovered checkout can land in "direct" or get lost in last-click noise. An SMS platform like TxtCart reports its own attributed revenue, orders, ROI, and revenue per message, so the owned-channel contribution shows up clearly alongside your attribution stack.
Editor's pick · owned-channel revenue layer
Once meaningful paid spend makes "which channel drove this?" a money question rather than a curiosity, usually when ad budget is large enough that a 10% misread costs more than the subscription. Below that, a profit tool like Lifetimely or free GA4 reporting is usually enough.
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